Inside LADA

October 13, 2016: LADA Investigators Wear Pink to Fight Cancer

More than 40 law enforcement agencies, including the Los Angeles County District Attorney’s Bureau of Investigation, have raised more than $30,000 to date in support of the Pink Patch Project. The initiative, which began on Aug. 20, is a public awareness campaign designed to bring attention to the fight against breast cancer.  

The Pink Patch Project (https://www.facebook.com/pinkpatchproject) calls for law enforcement personnel to don pink patches that help promote breast cancer education during the month of October.  The campaign’s purpose is to encourage candid dialogue about the importance of self-examinations and early detection of breast cancer.

In support of the initiative, members of the District Attorney’s Honor Guard will exchange traditional shoulder patches for pink patches and shoulder cords.  This month, the guard will be wearing a custom patch designed by the Bureau of Investigation, which also is available to the public for $10 each.

Honor Guard member Lt. Robert Maus said the office raised more than $3,000 in the first three days of fundraising. “Cancer touches everyone. A good friend at work had breast cancer. She fought it and beat it,” Lt. Maus said. “I am doing this for her and every other survivor and person that has breast cancer.”

All of the proceeds will benefit the Breast Cancer Research Foundation (https://www.bcrfcure.org/). For a $100 gift, donors will receive an elegant shadow box with a pink patch and an engraved plate with their name inscribed.

It is estimated that 1 out of 8 women will be diagnosed with breast cancer in her lifetime.  While the disease can have a profound impact on the patient and her loved ones, it also is one that can be effectively treated. 

Awareness can literally save a life.  For more information on how to purchase a custom-designed pink patch or shadow box, please contact Lt. Maus at RMaus@da.lacounty.gov or 213-257-2682.