Inside LADA

April 24, 2018: LADA 'No Hitters' Child Abuse Prevention Campaign Features PSA

Los Angeles County District Attorney Jackie Lacey and other county officials launched a public education campaign to highlight Child Abuse Prevention Month in April.

As part of the “No Hitters” campaign, a video featuring District Attorney Lacey and Sheriff Jim McDonnell premiered at Dodger Stadium on April 23 for Child Abuse Awareness Night. The officials were recognized on the field before the game. 

“In a place as expansive as Los Angeles County, it is most critical that we unite to prevent child abuse,” District Attorney Lacey said. “The well-being of children in our communities depends on each of us and, if ever we believe a child is at risk of physical, sexual and emotional abuse or neglect, it is our responsibility to alert authorities.”

The campaign, which began on the heels of Major League Baseball’s Opening Day, also informed the public through weekly social media posts about various aspects of child abuse. The campaign emphasizes how to report the maltreatment of a minor. The informational posts may be found on LADA’s Twitter and Instagram accounts.

The campaign was conducted in conjunction with Los Angeles County Sheriff’s Department and the Inter-Agency Council on Child Abuse and Neglect (ICAN).

Under California law, child abuse involves the maltreatment, injury or exploitation of a person under 18 years old, either physically, sexually, emotionally or through neglect. According to ICAN’s most recent State of Child Abuse report, 1,785 Los Angeles County child abuse reports were submitted to the Department of Justice in 2016.